Dr. Pieter Slabbert: Revive Regenerative Medicine
Project scope
I led a comprehensive branding initiative for REVIVE, a specialized healthcare provider, which included developing a sophisticated visual identity, a user-friendly website, and a series of educational videos. The visual identity was designed to reflect REVIVE's commitment to clinical expertise while maintaining an approachable and compassionate tone, ensuring that patients felt both confident in their care and comfortable discussing sensitive health topics.
The website redesign played a crucial role in enhancing user experience, with streamlined navigation that provided clear, accessible information about services and medical procedures. It also featured easy pathways for booking appointments and accessing educational content, strengthening the provider’s digital presence.
In addition, I produced a series of educational videos that explained medical procedures in simple, accessible language. These videos were designed to address common patient questions and concerns, helping patients feel more informed and empowered about their treatment options. By combining strong branding, a functional website, and clear educational content, REVIVE was able to build greater trust with its patients and position itself as a compassionate, expert resource in healthcare.
Sensitive Topic Communication
Developed nuanced messaging around intimate health services that maintained medical credibility while using accessible language, demonstrating ability to communicate complex or sensitive information effectively.
Trust-Building Design Strategy
Created visual branding and web architecture that established credibility and professionalism while emphasizing patient comfort and confidentiality for a healthcare brand.
SEO-Optimized Content Development
Crafted web copy that balanced search discoverability with appropriate tone for medical services, improving online visibility while maintaining brand integrity.