Northern Women's Centre
Project scope
The Northern Women’s Centre is a non-profit organization committed to supporting, educating, and advocating for the diverse needs of women in Northern British Columbia. They needed a refreshed brand identity and website that better reflected their mission and values while improving accessibility for their community. I led a full rebrand and website redesign, working to modernize their visual identity, clarify their messaging, and create a more welcoming, user-friendly online experience. The goal was to empower the organization with tools to better communicate their services, connect with supporters, and serve local women with dignity and clarity.
Strategic Brand Overhaul
Led a full brand transformation grounded in research and stakeholder input—repositioning the Women’s Centre as a modern, trustworthy resource while preserving its grassroots identity.
User-Centered Web Design
Rebuilt the website to improve navigation, accessibility, and readability—making it easier for women in crisis to find the support they need.
Empowered the Organization to Self-Advocate
Created a digital foundation that allows the Women’s Centre to clearly communicate their mission, attract funding, and advocate for local women with confidence and clarity.
