I led a comprehensive brand transformation for the Prince George Humane Society, focusing on three core areas: visual identity, website redesign, and a strategic communications plan. The primary objective was to educate the community about the full scope of their work and increase donor support for their animal welfare mission across Northern BC.

The redesigned visual identity now reflects the Humane Society's compassionate yet professional approach, making them more recognizable and trustworthy. The website overhaul was a key element in this strategy, not only enhancing user experience but also providing a clearer, more engaging narrative about the organization's impact and the urgent need for support. By better showcasing the Humane Society’s initiatives, successes, and ongoing efforts, the site now serves as a powerful tool to inform and inspire action.

The strategic communications plan was focused on refining messaging to highlight the breadth of the Humane Society’s work, making the case for why donations are crucial to sustaining their mission. By educating the community about the range of services and initiatives they provide, I helped create a cohesive story that strengthened relationships with existing supporters while attracting new donors. This transformation resulted in an enhanced community presence and a more effective means of driving both awareness and financial support for their animal welfare initiatives.