We want to showcase how 61 years after MLK’s famous “I have a dream” speech, the conversation is the same, but the audience isn’t. This video is intentionally jolting- calling people to take a seat and listen to their Black peers when they talk about their challenges and hopes for the future.

Yes, absolutely. Motherhood is like a CrossFit workout.

A self-taught stylist is serving a growing community in Prince George

I produced two engaging videos for CrossFit Northern Ice, each with the goal of drawing viewers deeper into the story and building emotional investment. The first video focuses on the inspiring journey of the owners — from their humble beginnings to running the Battle in the North for the second consecutive year, now the largest CrossFit competition in Northern BC. This video highlights not only their passion and commitment but also their vision of community, showing how far they’ve come and the impact they’ve made in the local fitness scene. The intention was to connect viewers with their journey, making them feel part of this incredible growth.

The second video takes a storytelling approach to capture the heart of the event itself. Through dynamic footage and a compelling narrative, it immerses viewers in the energy of the competition, showcasing the athletes, the hard work, and the fierce community spirit. This recap video is designed to pull people into the excitement of the event, evoking the emotions of accomplishment, teamwork, and passion that define the Battle in the North. The goal was to not only share the story of the event but also to encourage others to get involved and feel part of something bigger.