February 1, 2024
University of Northern British Columbia: Black History Month
Project scope
61 years, and the conversation is the same.
61 years, and the audience is empty.
Together, let’s fill the seats.
“In the end we will not remember the words of our enemies, but the silence of our friends.” As stated by Martin Luther King Jr, no other words could be truer. In a world where “trends” shift who and when we show our support, this video campaign aims to directly share the message that trendy or not: it is vital, necessary, to stand with our Black community every single day.
The purpose of this video is to “fill the seats.”
How?
We want to showcase how 61 years after MLK’s famous “I have a dream” speech, the conversation is the same, but the audience isn’t. This video is intentionally jolting- calling people to take a seat and listen to their Black peers when they talk about their challenges and hopes for the future.
Many know MLK but do they know what he said or what he stood for? This video will directly use prompts from MLK’s speech to educate audiences on what he stood for and also to showcase how similar the conversation is today,
61 years later.
Social Impact Messaging
Developed provocative, thoughtful content that addressed important social issues while aligning with institutional values and encouraging constructive community engagement.
Diversity and Inclusion Expertise
Demonstrated ability to authentically amplify underrepresented voices and perspectives through strategic creative choices and narrative development.
Emotional Connection Through Visual Storytelling
Used intentionally striking visual techniques and narrative structure to create an emotional response that motivated audience reflection and action beyond passive viewing.
