May 23, 2024

EMPOWERU UNBC Event

Project scope

VideographyPhotography

EMPOWERU was a financial literacy event hosted in collaboration between UNBC, RBC, and Le Cercle Français, designed to provide Black and racialized students with accessible financial education. The project addressed a key gap: the lack of accessible, inclusive financial guidance for racialized communities. My role was to produce visual content that not only documented the event but extended its impact beyond the room. I created two videos—one sharing the vision of the organizers and one capturing testimonials from attendees—as well as a set of photos that highlighted the energy, connection, and empowerment felt throughout the event. The goal was to create a content package that could educate, inspire, and promote future programming around financial equity and inclusion.

Narrative-Led Impact Videos

Produced two emotionally resonant videos that highlighted both the “why” (organizers’ intentions and goals) and the “effect” (real insights from attendees), allowing the event to live on as a digital educational tool and promotional asset.

Promoting Financial Education for BIPOC Communities

Created content that emphasized the importance of financial literacy for BIPOC individuals, reflecting the event's goal of empowering underrepresented groups with the knowledge and tools to manage their finances.

Support for Ongoing Initiatives

Created versatile video and photo assets that could continue to support future financial literacy initiatives, promoting further partnerships and educational efforts within the community.

Students back to back
UNBC Students
Students at EMPOWERU Event
EMPOWERU Attendees
Students
Speaker
Speaker
Merch table
Merch
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